
Why is this important? Well in the world of social media and social media marketing (which I use heavily in both my new business and my genealogy), the term "follow" has much more significance than "join." The whole idea with social media (Facebook, Twitter, etc.) is to build a group of followers. The more followers you have - and they should be quality followers who have the same interests as you - the more likely you are to become an "influence" or an "expert" in an area.
Also, it appears there is a Profile area that allows you to enter a bio and up to five URL links to other sites.
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